Marketing Coordinator

Job Summary :

The Marketing Coordinator is responsible for coordinating and assisting with marketing tactics that support the acquisition of patients within the neuroscience service line. This position will also assist with extending the Barrow Neurological Institute brand. This position will support the Barrow Neurological Institute Marketing Team and will work closely with Barrow Neurological Institute leaders, physicians, and stakeholders, as well as the Ivy Brain Tumor Center and Barrow Neurological Foundation Marketing teams. This position will be required to provide comprehensive support and assistance for day-to-day marketing activities, data aggregation and analysis, reporting, internal/external digital communications, social media, inbox inquiries, website maintenance, and patient acquisition efforts.

Essential Functions

• Supports social media editor with responses on platforms, and coordinating scheduling of social media content calendar using tools like Sprinklr, Facebook Business Manager, Adobe Suite, etc.
• Assists with the implementation of plans and schedules; employs project management techniques to achieve project completion on schedule and on budget. 
• Assists in drafting, editing, and proofreading copy for various purposes (e.g., website updates, social media posts, announcements, posters, letters, invitations, brochures, advertisements, etc.). 
• Supports the Barrow Neurological Institute Marketing Team with day-to-day tasks, calendar management, Info Inbox responses, facilitating meetings, advertising campaigns, reporting, project management, and research.
• Assists with paid digital advertising (Facebook, Instagram, YouTube and Google), SEO, and other digital marketing initiatives. 
• Supports Barrow Neurological Institute Marketing Team with video and photo-related production, including patient communications, organizing and filing marketing consents, assisting videographer and photographer as requested on video and photo projects, image tagging, etc.
• Assists with and reports on key performance metrics for marketing and communications activities. Recommends adjustments to strategies as needed to achieve goals. 
• Works collaboratively with colleagues in other Barrow-related marketing departments,corporate communications team, Barrow leadership, Barrow physicians and specialists, and internal and external stakeholders.
• Works with digital marketing leads to respond to all Google Business inquiries and reviews and routes requests to relevant stakeholders according to standard operating procedures.
• Performs other duties as assigned, including special project support. 

Minimum Requirements:
• Bachelor’s Degree in marketing, communications, public relations, or related field
• One (1) year of marketing, PR, or communications experience
• Strong attention to detail with excellent organizational and time management capabilities
• Ability to meet deadlines in a fast-paced environment and be flexible when it comes to re-prioritizing tasks due to business demands
• Basic computer skills and proficiency in Microsoft Office Suite
• Professional verbal and written communication skills

Additional Desired Experience:
• Demonstrated proficiency in writing for a variety of content styles including web, news releases, blogs, social media, etc.
• Experience with project management tools and software
• Working knowledge of email marketing platforms

Barrow Neurological Institute at Dignity Health St. Joseph’s Hospital and Medical Center in Phoenix, Arizona is an international leader in the treatment, research, and education of brain and spinal diseases, conditions, and injuries. Led by Barrow President and CEO Michael T. Lawton, MD, one of the world’s top neurosurgeons, the Institute is one of the busiest centers for neurology and neurosurgery in the United States. Because of our high volume, our physicians and clinicians are familiar with the rarest and most challenging conditions.

Newsweek ranks Barrow as one of the best specialty hospitals in the world for neurosurgery. In addition, U.S. News & World Report consistently ranks Barrow as a top center for neuro-rehabilitation in the country. We are certified by The Joint Commission in Comprehensive Stroke. Barrow boasts a Level I trauma center, CARF-accredited neuro-rehabilitation programs, and more certified neuroscience registered nurses (CNRN) than any other hospital in the world. The Ivy Brain Tumor Center at Barrow, is home to the largest Phase 0 clinical trials program in the world.

Highly regarded for neuroscience education for decades, Barrow is ranked by Doximity as first in the nation for its neurosurgery residency program and 45th for neurology. Barrow has contributed to many breakthroughs in neuroscience and neurosurgery, including refining the cardiac standstill procedure, isolating the gene for the inherited form of cerebral cavernous malformations, and pioneering thoracoscopic spinal surgery. We are a leader in harnessing innovative technologies and procedures, such as minimally invasive spine surgery, microscopic techniques, and robotic spine surgery.